Media Today 2010 Update and Key Readings in Media Today, Academic Package: Key Readings in Media Today: Mass Communication in Contexts
By Unknown Author.
Description
By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment. This collection is designed to supplement Media Today: An Introduction to Mass Communication, but it can also be used independently. Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The ...
ISBN(s)
0415992052, 9780415992053
