The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got
By Robert Gordman.
Description
For almost forty years, Robert Gordman has been a successful business leader and consultant. In The Must-Have Customer, Gordman shares the same insights and strategies he has used to help dozens of companies---companies whose sales range from $10 million to $80 billion---achieve sustained, profitable growth. The Must-Have Customer will show you how to keep your best customers (the ones who got you where you are today) and how to identify, attract, and forge long-lasting relationships with the customers you don t have---the ones who will take your company to the next level. Each chapter cont...
ISBN(s)
0312351690, 9780312351694
